A new user experience is the all-time need for next-gen companies. With the embed feature, you can now integrate an AI chatbot in the particular web pages at a particular section.
Are you getting enough conversion rate via your business website? Because, in the world of mobile applications, websites are still serving as the first interactional point between businesses and customers. That’s why it’s essential to connect with the landing visitors and assist them as they ask.
However, in today’s conversational era, many businesses are still relying on dated methods to establish a connection with the users. As a result, they fail to enhance traction with their customers.
The Out of Box AI Chatbots
Not all bots are created equal, but chatbot builder platform like Frontman is designed and programmed to make it easier for businesses while establishing a connection with the website visitors.
This AI chatbot allows you to customize the bot from head to toe. You can create a Persistent menu and enlist the core offering of your business. Like this feature, you can highlight a special offer to the landing visitors via Pre-welcome message feature, and attract them to have a conversation with your business.
Not only this, there is a long list of “Out of the box” features that Frontman carries. And, one of the unique features includes- Embed function. By embedding this chatbot on the website, you can start page dedicated conversation with the landing visitors, and institute a quick connection.
What’s the Power of Embed Function?
When a user is grasping information from a web-page and a bot pop-up from the side, then it’s more likely that this action might degrade the user experience for once.
The embed feature enhances the user experience by not distracting users from what they are doing. Instead, it let the bot to start the conversation as a user scroll to the specific part of the webpage.
The timing of the conversation matters. By embedding the chatbot at a particular section of the page, you can initiate the conversation with the visitors at the right time.
When embedded into a web page, a chatbot resembles as an integrated part, just like an image/video/gif. So, when users land on such a page, the bot will wait for them to get to the specific part of the page and automatically play the conversation.
With this feature, you can pitch the prospects at the right time, and make them pursue a product or service with ease.
Embed the Bot At the Right place and Make it Look Relevant and Perfect
First thing first, the “Embed section” matters the most. As clearly, in case if you want to know the user opinion regarding an upcoming product or service. Then you would not like to place the bot before the introduction of the same.
Instead, you should embed the chatbot at the end of the page. So, when users have a piece of thorough knowledge of the upcoming product/service, they are more likely to participate and submit their responses.
Like this, in the case of the “Buy products” page. You can choose to embed the chatbot adjacent to the product image or description.
Plus, apart from this, it’s highly essential to begin the product-related conversation with the users. Because that makes sense, and users feel connected with the business and the product they are planning to buy.
Also, the next-gen chatbots like Frontman let you customize the bot as per the domain of your business. So you can match the zeal of the buyers, and connect with them with ease.
What's up?: The Next Phase of Conversational Commerce
Conversational commerce is the key to upscale business revenue and get ahead of time.
When it comes to e-commerce stores, there are a variety of products and almost every product is unique. Hence it becomes obvious that users will require assistance to help them understand a product.
By making use of embed function, you can deploy the chatbot on each product page. And, start the product-specific conversation with the users. This will eventually help you simplify the customer support, and also make it easier for the human agents to connect with the prospects that are more likely to buy.
Including this, conversationally, a chatbot can even help users to compare products and filter out the differences. As a result, this will help the buyers to get the right product for them while reducing user efforts and enhancing their shopping experience.
Now, How to Embed a Chatbot on Various Webpages?
It’s easier and more like uploading an image on a webpage. All you have to do is visit the Dashboard > Publish > Embed Frontman. Here, you’ll have to enter the container id to generate a code, then paste the same code into the particular webpage’s HTML section.
- Read this help article to understand the Embed feature in detail
Now, to run the page-specific conversation, and make it understandable for the bot to converse aptly, you have to apply specific rules in the conversational flow.
Like, you can place the RUN-If card to match the visited URL and redirect the conversation accordingly.
A/B Test the Conversational Flow and Grow Engagement Rate
A/B testing is the best way to understand if a conversational flow is working effectively or not!
A/B test is the best way to assess the chatbot’s conversational capabilities. It lets you compare which conversational flow is more effective, captivating, and keeping users engaged till the end of the conversation.
Though, you can create an alternate conversation for every product page. But, I’ll recommend you to first test the conversational flow on the high intent web pages, that more users are likely to visit.
In the A/B testing card, you can set the ratio of users that you wanted to segment and divert to a specific conversation. Like, if you defined to blocks A and B, and have set the A: B ratio to 40:60. And, a total of 100 visitors are visiting a specific webpage at the same time. Then, 40% of the visitors will be redirected to the conversational flow defined under block A, while 60% of them will be redirected to block B.
Moreover, by placing the Goal tracker card at the important conversational points in both defined conversational blocks A and B. You can measure which one is serving the users more effectively.
