Quizzes can be the best tool in assessing the user requirements and pitching a relevant service.
Let’s play a quiz!
How do you connect with the website visitors?
(A) Webforms (B) Conversational AI Chatbot
How do you verify leads?
(A) Via Human Agents (B) Via SMS/Email OTP verification
How do you provide customer support?
(A) 24*7 (B) 9*5
If your answers are A, A & B then congratulations you have won the 14-days free trial of Frontman - The perfect business suite. Get your hands on the next-gen of AI chatbot and unleash the potential of your business.
Quizzes are straightforward, they capture the interest of the users by leveraging them with free offers.
After coming this forward, you might have got the impression of how a quiz works. The idea behind a quiz is clear, it catches the attention of the visitors by asking them relevant questions regarding a particular service that they are looking for. In this way, it gets easier for you to interpret the inputs of the visitors.
By combining it with AI-based chatbot, you can explore the immense potential of your insurance website. So, let’s get ahead and learn how a chatbot like Frontman can be a great assistant in engaging and leveraging more customers towards the transactional phase.
The Best Way to Pitch an Insurance Quiz
Why visitors should bother about answering the questions? is the key to outline the structure of a quiz. So, while planning a quiz for your insurance website, you should be focused on the questions and the end result. As website visitors only take part in these activities, when they will get a reward for the same.
That’s why it’s recommended, that at the end of a quiz, you should display the quiz score of the participants. But, that’s not it. By deploying an insurance chatbot, you can smartly interpret the requirements of a user based on what they answered. A bot can interpret the input of the users and suggest pitch them suitable offers, special plans, etc.
Personalize the Insurance Quiz to Get the Most Out of the Box
Personalization is the driving factor in enhancing user engagement. But, traditional tools are limited to one-way communication. Which makes it complex to design a quiz for every individual user.
Whereas, AI chatbots are smart, intelligent, and intuitive. They can remember user details, such as name, city, past preferences, etc. And, this information can be used to personalize a quiz and enhance the engagement rate by up to 7X.
What personalization can do?
Insurance businesses frequently face a lot of issues while prospecting. As a result, it took a lot of resources and time to connect with genuine buyers. By personalizing a quiz based on the past interaction of the users, you can establish a connection with them from the beginning. That can be further leveraged to turn the prospects into customers.
Do More with AI Chatbot and Insurance Quizzes
There’s no doubt, that chatbots can fulfil the all-time need of insurance businesses. That is connecting with the landing visitors to enhance the engagement and conversion rate. So, by using the next-gen communication channel, businesses can begin the conversation with the website visitors and ask them to participate in a quiz.
As people like to test their knowledge, it gets you a golden opportunity to connect with them. This gets easier with AI chatbots because they have to just ask the visitors “I have an exciting reward for you. Are you ready to play a Quiz?”
Quizzes are one of the effective tools in channelizing the users based on their selection. The same information can be used to target users and enhance their buying experience. An insurance chatbot like Frontman can be used to pursue the following tasks:
Get insights:
When users submit their response then it helps you to get hands-on what they prefer to buy. By analyzing the user data, you can understand how to design a perfect quiz, and when to pitch a particular insurance service as per the type of audience. This information can also be useful in planning a marketing campaign.
Channelize visitors:
A quiz or opinion poll allows you to segment users based on their interaction. By designing smart conversational flow, you can understand the requirements of the visitors. And, redirect their query to the concerned team in real-time. This way, you can enhance the efficiency of business operations. As well as, by transferring the details of the prospects to the insurance executives, you can connect with ready to buy users in real-time.
Quizzes boost engagement rate:
You can enhance the visitor engagement rate by simply asking users to participate in conversational quizzes, and get a reward at the end of it. This incites the visitors to take part and answer all the question just to see what they will get. Therefore, you should be more careful while rewarding them. So, when the quiz completes, then you should display the score of the visitors along with special offers and deals.
Lead generation
From the business perspective, conversational Quizzes are focused on generating leads rather to entertain the visitors. But, it gets more engaging when you do it to connect with prospects while entertaining them. You can do this with the help of AI chatbots like Frontman. This bot will interactively reply to the user input and appreciate the choices.
Hence, a visitor is more inclined to go through the Quiz and complete it. Thus, it results in getting all the necessary details of the visitors regarding personal info, product requirement, budget, and when they are planning to buy.
Design Real-time Marketing Campaigns Based on Insurance Quizzes
Marketing campaigns are based on all-inclusive data comprising of what users like and dislike, what competitors offer? and how to compete while maintaining the quality of the service?. The most important question is the first one. And, to get hands-on it businesses spend a lot of resources, time, and money to interpret the perception of customers/prospects. So, they can design a perfect marketing campaign.
But, what if I tell you that you can save big while planning an effective marketing campaign, simply by interpreting Quizzes. That’s true, with Frontman you can commence real-time marketing and appeal landing visitors in a fresh and appealing way.
What is real-time marketing?
To put it in simple words, it’s the next big thing in the marketing world. It focuses on staying updated and relevant while promoting a product or service. And, when you influence visitors based on their real-time actions, then it helps in boosting user engagement as well as sales.
Frontman + Quizzes + Real-time Marketing= Future of Lead Generation
Let's get ahead of the curve with the future of the lead generation. Frontman is here to assist Insurance businesses, so they can connect with visitors as they land on the website. This real-time interaction enables them to ask various queries with Frontman. And, as a result, it smartly takes user inputs and saves them into assigned attributes. By using these attributes, you can fetch the core details that can be helpful in designing a successful marketing campaign.
Plus, this bot can recognise and greet the repeated website visitor. This makes it easier for you to personalize the product promotion as per the interest of the buyers.
