As per a report by Infosys: 76% of senior decision-makers believe that AI can be the basic building block in the growth of an organization. The report also includes that early adopters of AI can boost business revenue by 39%. Despite this fact, many enterprises find it challenging to implement AI chatbots. But, this can be changed with easy-to-use chatbots that can be applied to handle front and back end operations effectively. Such tools can also help businesses upscale customer engagement without managing a big team of support executives.
In recent years, the term “Conversational AI” has gained a lot of traction in the business domain. Today, many leading enterprises and MSMEs are going forth to get their hands on the next-gen conversational chatbots. So, they can deliver solutions, products, and services in a better way to the end-users. Undoubtedly, Artificial Intelligence is thoroughly transforming the ways businesses used to interact with the buyers and provide customer service. From enabling 24*7 customer support, collecting user data to marketing products and services, AI chatbots can empower healthcare organizations to stay ahead of the curve.
The next-gen healthcare organizations are transforming the day to day operations with automation and artificial intelligence. Read the real-life use case of Pathkind Labs - India's leading Diagnostics center and Pathology services provider, and learn how conversational AI chatbot is helping them enable seamless services to the end-users.
Conversational AI: The next phase of business communication and marketing
A conversational interface is your gateway to get high user engagement rate. AI-based virtual assistants can answer the general queries of the users; related to FAQs and guidelines. By deploying a conversational bot, you can encourage prospects to turn into customers.
With such capabilities, chatbots are proving to be a game-changer for businesses. Like with their ability to collect user data, bots can personalize the ongoing conversation with the users. And can also help the marketing department to learn about user preferences and weave effective promotions.
Apart from this, there are hundreds of benefits of AI chatbots. They can help boost lead generation, deliver top of the line customer experience, reduce customer support costs, collect user feedback, create strong brand presence and perception.
For example, a few months back, Pathkind Labs - a PAN India pathology and diagnostic services provider, has deployed Makerobos powered conversational bot (a.k.a. Disha) on the website. With this conversational interface, they are helping users to:
- Learn about a test and details including test method, pricing and the estimated time of report delivery.
- Book a test and request for sample pick up at their homes in less than 30 secs.
- Locate a nearby laboratory and get the contact info and driving locations from their exact location.
- Book health packages and avail tests tailored for individuals.
In short: A user can select particular tests, book a slot as per a suitable date and time, and send the pickup location without any human intervention. The presence of the bot on their website is significantly helping patients and their customers to get pathology reports without waiting in a queue.
How AI bot is helping Pathkind Labs and its users?
Pathkind Labs believe that AI can transform the healthcare sector while reducing the input cost. Now, with 24*7 working chatbot, Pathkind Labs is scaling up the operations and expanding the reach to the untouched audience. Eventually, leading to a better engagement and conversion rate. They have also integrated the bot with the CRM to automatically share the user details, such as name, contact number, test name, pickup location with the relevant department.
Pathkind Labs has successfully boosted the engagement rate by 20x, conversation rate by 2X, while reduced the operations cost significantly and saved more than 10,000 man-hours on monotonous and rote tasks. All this, without writing a single code of line for building and designing the chatbot.
For the Future: Turn toward AI tools and get conversational with your customers
Venture into the future of human-machine interactions with AI chatbots and get the ball rolling.
Conversational AI bots are the gateway to unlock immense business potential at very cost-effective prices. However, it’s understandable that being relied upon traditional tools of customer engagement for a long time. Implementing bot for business wouldn’t be hassle-free for some organizations. There are few things to be kept in mind while training and designing the bot for your business, such as:
- What are the repeated queries of customers?
- When to collect user details?
- When to handover the chat to the human agent?
- How to personalize marketing campaigns?
To build a chatbot like Frontman for your business, you don’t need to be a bot expert. You can make use of the Frontman’s bot builder platform and create a bot that suits your business needs. But, before training the bot, you should have a good understanding of logic and conversation. It will help you build multi-turn conversations applicable to a broader audience. Also, by smartly planning the bot dialogues, you can make it easier for customers to buy a product or service without any squabble.
